Here're the curated case studies that include a mix of strategy-focused and implementation-focused projects, covering a range of industries, scopes, and complexities.
Leveraging Smart Data for Innovative Energy Solutions As the Design Researcher, planned and conducted desirability testings on the identified opportunities, as well as supported the team on shaping service concepts and prototyping.
Service Blueprinting the Onboarding Journey with Optimal Efficiency for Business Banking As a Service Designer, collaborated with cross functional teams to identify as-is customer and operational pain points, and co-create to-be onboarding journey with uplifted customer experience and optimised operational efficiency
Design Thinking 101 Bootcamp As the Lead Facilitator, designed and run Design Thinking Bootcamp for campus students and internal training programs to shift people's mindset by introducing the Design Thinking approach and guiding them to practice with hands-on activities.
IMPLEMENTATION
Re-designing the Flight Booking Experience As the UX Designer, led the re-design of the flight booking flow in a user-centric approach under restrictive business and technical logic - to incorporate new flight search logic for more flight combinations to enhance experience and increase cabin upsell opportunities. The re-design covered all kinds of simple to complex use cases.
Optimising Usability for Insurance Mobile App As the UX Designer, working with Design Lead and UI Designers to conduct UX audit on as-is mobile app to identify usability pain points, propose short-term and long-term enhancements, validate through guerrilla testing, and deliver quick-win enhancements.
Revamping a Frequent-flyer Program Customer Website As one of the UX Designers on the revamp project to boost customer enrolment and drive customer engagement, supported UX delivery of information architecture, wireframes, user flows and usability testing for website features.
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